B to B experiential marketing strategies of high technology service firms by using a DEMATEL based hybrid MCDM methods
碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === Experiential marketing is a novel marketing concept which integrates elements of emotions, logic, and general thinking processes to connect with customers. The goal of experiential marketing is to establish connections in such a way that the customers respond t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57228554866290856726 |