A study of relationship among consumer’s channel preference、 product involvement and switching behavior
碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === With the economic development in recent years, people get more diverse sources of information and convenience, Also allow consumers to search and obtain a product of the pathway are also more diversified, Consumers in many pathways, may have access preferences;...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59306450668771548319 |