A study on the relationships among customer relationship management and experiential marketing to perceived value- extraversion personality traits as a moderating variable
碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === Customer relationship management and experiential marketing for the relationship between perceived value, whether due to join after the consumer's personality and thus affect the relationship between the purpose of this study is to explore customer rel...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12209443445143564289 |