Consumer response to retail sales promotion techniques
碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === Sales promotion is an important way of communication with retailers and con-sumers. Select the appropriate sales promotion is an important decision for firm. Con-sumer purchase behavior, also affected the attitude by sales promotion. The purpose of this study i...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/50294357469376322151 |