The Influences of Customer Post-Purchase Dissonance between Different Virtual Channels
碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === The consumer cognitive dissonance is an important theory in marketing. Because of technology progress, it brings up the rapid development of virtual channels. Meanwhile, consumers are confronted with more diverse choices. Therefore, the purpose of this study is...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47769657588232537551 |