The Related Research of Using Media Richness to Explore Customer for Technology Acceptance, Media System Dependency, and Word of Mouth：A Case Study of Hakka TV Advertisement
碩士 === 國立聯合大學 === 資訊與社會研究所 === 99 === The aim of this research is to explore the impact of word-of-mouth from audiences on Hakka Television commercials with the use of Media Richness Theory (MRT) and perceived usefulness, perceived ease of use in Technology Acceptance Model (TAM) as foundations. It...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74212685980908338496 |