Effects of Premium’s Price on Consumers’ Internal Reference Price
碩士 === 國立高雄大學 === 經營管理研究所 === 99 === Previous studies believe that the price promotion will affect the consumer's internal reference price rather than non-price promotions. However, literature lack discussing whether premium promotion will affect the consumers’ internal reference price or not....
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76542283979453751903 |