Factors Influencing the Intention to Continual Use of Social Networking Sites: The Relational Perspective of Social Presence
碩士 === 國立高雄大學 === 資訊管理學系碩士班 === 99 === Social networking websites have become popular on the Internet and gained importance over the past few years. Short et al. (1976) proposed social presence theory, which asserts that media difference determines the effectiveness of communication, using face-to-f...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30965655468798543115 |