The Comparable Effect on Perceived Promotion Reduce and Price Raising
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 99 === Mental accounting, based on past research, this current study claims that the form of price raising (or sales decreasing) may determine consumers’ classification of price raising in mental aspect. Especially, while price raising (or sales decreasing) has been...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00546384900852914734 |