Profiling eWOM in B2C Group-buying: A Case Study of Message Boards
碩士 === 國立臺灣科技大學 === 管理學院MBA === 99 === This study extends a detailed investigation into the content of the message board on a B2C group-buying website through content analysis. Based on four characteristics of posted time, purchase intention, message type, and discussion topic, this study reports a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q876mt |