A Case Study on the Integrated Marketing Strategy of Taiwan “One Town One Product” (OTOP)
碩士 === 國立臺灣科技大學 === 管理學院MBA === 99 === This study aim to discuss the implementation of “One Town, One Product” (OTOP) by Corporate Synergy Development Center, which is authorized from Taiwan Ministry of Economic Affairs. This study try to formulate their integrated marketing strategy about: 1. How t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jnbyq4 |