Studies Regarding User Behavior in Social Technology–Using Instant Messaging and Blog as Examples
博士 === 國立臺灣科技大學 === 資訊管理系 === 99 === This study explores three kinds of user behavior in social technology, including diffusion, stickiness, and sharing. Some insights are obtained after empirical validation. Study I investigated the antecedents of instant messaging (IM) diffusion. Based on technolo...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47486712885869882104 |