The Determinants of Consumer Group-buying Participation Intention
碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === In recent years, online shopping keeps thriving and derives different modes of shopping, and presently the group-buying is one popular way of consumption. Consumers could fight for the most discounts of products by gathering the quantity of thousands of consumer...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5u985x |