A Study of the Key Factors for Publishers in the Selection of Book Selections for Publishing

碩士 === 國立臺灣科技大學 === 管理研究所 === 99 === For reducing high return rates and inventory cost the publishing industry effectively faces today, sources of publishing should be checked. This research divides the book selection factors for publishing into three dimensions, which are “author factors”, “content...

Full description

Bibliographic Details
Main Authors: Ting-ting Hsu, 許婷婷
Other Authors: Wen-dwo Yang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/75867451953781658615