A Study of the Attribute of the Cultural and Creative Products Retailing by Using the Kano Model
碩士 === 國立臺灣科技大學 === 管理研究所 === 99 === In recent years, Taiwan has actively developed cultural and creative industry as a way to promote its local culture. Its central and local governments have not only held a variety of contests on cultural and creative products, but also take this industry as a key...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/56998525124646775322 |