A Study of the Attribute of the Cultural and Creative Products Retailing by Using the Kano Model

碩士 === 國立臺灣科技大學 === 管理研究所 === 99 === In recent years, Taiwan has actively developed cultural and creative industry as a way to promote its local culture. Its central and local governments have not only held a variety of contests on cultural and creative products, but also take this industry as a key...

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Bibliographic Details
Main Authors: YU-TONG LIU, 劉語彤
Other Authors: Wen-Dwo Yang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/56998525124646775322