The Effect of Commercial Internet Word of Mouth on Consumers’ Attitude -With the Internet Word of Mouth of PTT Hairdo Board as an Example
碩士 === 國立臺灣科技大學 === 企業管理系 === 99 === Researching in the commercial Internet word of mouth, which let users think it as the pure experience sharing through the Internet word of mouth to increase the commercial value. The most common situation is in the Bulletin Board System, to observe users’ reactio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43378182856900956380 |