The Construction of Market Entry Model to Biotech Pharmaceutical Industry in China Market

碩士 === 國立臺灣科技大學 === 工業管理系 === 99 === China as the largest emerging market in the world becomes a potential place and attracts Multi-National Corporations (MNCs) to invest. However, MNCs were faced with unprecedented challenges and difficulties due to the complication and dynamic of China market. Und...

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Bibliographic Details
Main Authors: Kuan-yu Tseng, 曾冠瑜
Other Authors: Kung-jeng Wang
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/76456310345974084161