Influence of Relationship Marketing on Physician Loyalty in Pharmaceutical Industry
碩士 === 國立臺灣大學 === 健康政策與管理研究所 === 99 === Advertising for drugs is illegal In Taiwan. If Pharmaceutical companies want to get the marketing performance target, they should sell drugs through physicians to the end-users, that is, patients. By affecting physicians’ prescription to create patients demand...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73785402695820511061 |