Explore the factors of trust at internet shopping in different countries
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 99 === Building consumer trust is important for new or unknown Internet businesses extend their customer to reach globally. This study explores the question: Are there some differences of building consumer trust in different countries? Should website designers take int...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/99820328541872350984 |