The Impacts of Online Recommenders on Satisfaction and Willingness to Purchase: The Moderating Effects of Consumers’ Awareness and Susceptibility to Recommenders
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 99 === This study investigates the impact popular recommenders such as collaborative-filtering and content-based systems have on user satisfaction and willingness to purchase. Two consumer characteristics, product awareness and recommendation susceptibility, were integ...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43090009522996020286 |