A Study on the Competitive Strategies in the e-reader Industry:An Application of Scenario Analysis
碩士 === 國立臺灣大學 === 國際企業管理組 === 99 === Before the launching of iPad and Tablet PC, e-ink based e-reader is the dominant reading device for e-books. However, e-reader has faced strong competitive threat since iPad entered into the market. Facing future uncertainty, whether e-reader could maintain domin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12347343413828030644 |