The Advertising Effects of Delivering the Rational Appeals by Celebrity Spokesperson
碩士 === 國立臺灣大學 === 國際企業學研究所 === 99 === Generally speaking, in TV advertisement, using experts to be spokesmen to deliver rational appeals will obtain better advertising effects on high-involvement consumers. Using celebrities to be the spokesmen to deliver emotional appeals will obtain better adverti...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/82862804633965265752 |