The Analysis of Customer Value Migration Path in Database Marketing:An Application of Bayesian Multinomial Model
碩士 === 國立臺灣大學 === 國際企業學研究所 === 99 === Since the technologies of Database Management System （DBMS） have been well-developed, enterprises could retain and process enormous transaction data easily than before. But when enterprises want to analyze these transaction data, they should study it based on ri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46071374170737473319 |