Black Marketing-Constructing Authenticity through Mimicry
碩士 === 國立臺灣大學 === 國際企業學研究所 === 99 === Black marketing is the aggregation of a series of marketing activities took place in the black market. However, the underground based and illegal features make it hard to be identified by public, and that is why previous marketing research focuses less in this a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56587887662780842091 |