Two Essays on Consumer Participation and Virtual Involvement
博士 === 國立臺灣大學 === 國際企業學研究所 === 99 === Due to the growing number of Internet users, online interaction environment such as virtual communities and blogs have the power to shape online participants’ attitudes, behaviors, and even their purchasing decisions. In view of ever-increasing influence of virt...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/eg4a3b |