Service Quality and Customer Loyalty in Public Sports Center- A case study of Taipei DaAn Sports Center

碩士 === 國立臺灣大學 === 商學研究所 === 99 === This thesis is to explore the relationship of service quality and customer loyalty in Taipei municipal public sports centers, in particular using Taipei Municipal DaAn Sports Center (DaAn Sports Center) as an example. First, measuring service quality evaluated by...

Full description

Bibliographic Details
Main Authors: Ta-Sheng Yen, 顏大勝
Other Authors: 陳文華
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/98256065104065055679