Location Check-in Model with New Rewarding, Valuation and Event Schemes
碩士 === 國立臺灣大學 === 商學研究所 === 99 === Location-based social network (LBSN) has been realized in mobile marketing as a new medium in attracting customers for actual store visits. While it has its schemes in delivering values to both the business and users, it remains to be seen how the model can evolve...
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58301024185810141072 |