Consumer Adoption of New Dietary Way for Agricultural Products

碩士 === 國立臺灣大學 === 生物產業傳播暨發展學研究所 === 99 === Kumquat is an important crop in Yi-Lan. 90 percent of kumquat products are processed foods such as preserves. However, consumers emphasize on eating healthy, sales of volume for kumquat preserves are reducing because thought unnatural and unhealthy. And man...

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Bibliographic Details
Main Authors: Sy-Woei Chen, 陳思瑋
Other Authors: Li-Chun Huang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/03460971620963118177