A Study on Brand Loyalty Degree of Mobile Phone to Customer

碩士 === 國立臺東大學 === 資訊管理學系碩士班 === 99 === In a highly technology generation, there are integral relations between the mobile phone and humans. Facing a highly upgrading and popularity market, we would like to know how the manufacturers establish a long-term relation with consumers. Furthermore, making...

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Bibliographic Details
Main Authors: Wang, Xiang-Yu, 王祥宇
Other Authors: Lo, Bing-Ho
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/56h6hj