The Impact of Relational Benefits, Customer Satisfaction, Switching Barriers on Customer Loyalty
碩士 === 國立臺北大學 === 企業管理學系 === 99 === With the increase of the number of foreign tourists in Taiwan and the growing competitiveness in air transportation market, it becomes more and more difficult for a company to keep its market share and to raise it. Researches indicate that customers nowadays reque...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67854451953479856605 |