| Summary: | 碩士 === 國立臺北大學 === 企業管理學系 === 99 === Since 1983, scholars gradually discuss new product development process in their studies after Cooper made the concept of new product development process. As the industry changes, customers and consumers in the purchase of goods has become an important role. In many cases, customers have participated in firms’ new product development process. In recent years, many scholars have proposed the concept of "new product early stages of development" or "fuzzy front end of new product development stages", that figure the FFE has significantly impact on the formal new product development phase. About this research usually adopts exploratory research approach, but it’s not too much. In practice, many technology products in Taiwan's businesse models focused on product design and development changes to own brand development. Therefore many business focus on products of R&D, and Industrial Technology Research Institute promotes intelligent life.
Therefore, this study explore industrial products - industrial PC and consumer products - smart mobile phone of manufacturers as the benchmark model by case study method. Through case-depth interviews and secondary data collection to understand that two different types of products’ businesses in Taiwan how to execute in FFE stage. The results found, two case companies in the fuzzy front end of new product development stage adopt different ways, but the same is that they emphasis customer participation, and the concept of new product is designed on user views. In this stage, customers play two roles - “customer participation as a information resource” and “customer participation as a co-developer”. The study found customers participate fuzzy front end phase can shorten formal new product development and can increase the degree of product innovation and market acceptance in company A; while the consumer products company B, although customers participate fuzzy front end phase may not be fully shorten the formal new product development, but can shorten the stage of customer verification testing, and increase the degree of product innovation and market acceptance.
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