Customer participation in fuzzy front end of new product development – case of Industrial PC and smart phone
碩士 === 國立臺北大學 === 企業管理學系 === 99 === Since 1983, scholars gradually discuss new product development process in their studies after Cooper made the concept of new product development process. As the industry changes, customers and consumers in the purchase of goods has become an important role. In man...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11287796215846220936 |