The Influence of Brand Attachment and Brand Attitude to Brand Preference
碩士 === 國立臺北大學 === 企業管理學系 === 99 === According to past researches, it is helpful to accomplish brand building by shaping strongly brand attachment. Brand attachment makes products different and distinquished. We would like to know whether consumers will even more love the brand if they have deep br...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70626254619988859345 |