Research of the Relationship among Corporate Citizenship, Social Marketing and Brand Equity

碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 99 ===   The Industrial Revolution promoted the economical development around the world.However, at the peak of the industrial development in the twentieth century, social problems gradually emerged, including environmental pollution, energy shortage, sexual discri...

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Bibliographic Details
Main Authors: Yen,Hui-Chu, 顏惠珠
Other Authors: Chen,Chih-Kai
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/78197436574218404579