The Relationships among Cruise Image, Perceived Value, Satisfaction, and Post-Purchase Behavioral Intention of Taiwanese Tourists
博士 === 國立臺灣海洋大學 === 航運管理學系 === 99 === Abstract Cruises have played a significant role in tourism over the past decades and the image of the cruise has been demonstrated to have an important influence on choice of resort mode. In an attempt to understand the motivations of the tourist, in this study...
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75010389050019620500 |