An Empirical Research of Relationship Marketing：Example of Education Service Industry
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 99 === The purpose of this study is to discuss the effects of relationship marketing program, relationship bonding tactics on relationship quality and loyalty. By sending questionnaires, this study surveyed kindergardens located in Taipei City, Taipei County, and Keelu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94060194529943375473 |