Correlation research of policy holders’ perception of graph and text advertisement handbill and product satisfaction of life insurance

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 99 === Marketing and design of the graph and text advertisement handbill will influence many consumer behaviors on the market, and the consumers have different responses because of having different expectations on the insurance product, so the important role played by...

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Bibliographic Details
Main Author: 董玉梅
Other Authors: 王希俊
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/06161653732516214644