A Study to the Motivation Influencing Consumer Participating Enterprise Microblogging Interaction – Take Plurk as an Example
碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 99 === The internet technology is getting mature nowadays, a number of social network services and community platforms also rise up in the meantime. As a result, many companies understand that the crowd is money, seeing the potential of microblogging marketing, they st...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52288521678846526199 |