The Study of Involvement in Baseball and The Causes to Non-Consumption Behavior of Consumer Who dose not participate in Baseball
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 99 === Baseball is very famouse in taiwan. However, comparing to Japan, there is a relatively small population who participated in baseball. This study was based on the theory of non-consumption by Stammerjohan and Webster (2002) to explore the baseball involvement...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36910241638313848660 |