The Effect of Argument Quantity on Product Attitude and Attitude Certainty
碩士 === 國立臺灣師範大學 === 管理研究所 === 99 === The aim of our thesis is to find out: what kind of effect does the amount of information has on consumers attitude and attitude certainty. Our research shows that when people are highly involved, amount of information has more effect on consumers certainty then o...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27594527861803164158 |