Neophobia on Brands Choice: Conceptualization and Proposition Development
碩士 === 國立臺北商業技術學院 === 商學研究所 === 99 === Some researchers come to see consumer’s preference for brands as akin to what behaviorists call neophobia: avoidance of the new.(HBR,2007).As people choice for new brands as novel foods, people reluctance to choice and/or avoidance of new brands. Previous stu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80536151448172841008 |