Applying Consumption Value Theory to Analysis Group Buying Behavior on the Web
碩士 === 國立臺北商業技術學院 === 商學研究所 === 99 === Most of the former studies of group buying on the Web, which are discussed by economics or pricing mechanism, indicated economic advantage is the main motivation. The study argued that there should be other kinds of values and advantages, such as social benefit...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/91275679453070108602 |