The Research and Analysis of Brand Positioning and Its Strategy - Take Japanese A company as an example

碩士 === 國立中山大學 === 高階經營碩士班 === 99 === Business Market is like battlefield. In order to occupy the market quickly, good merchandise with definite brand position and marketing strategy is essential. Brand managers must think how to obtain customers and keep customers, which also means that how to evalu...

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Bibliographic Details
Main Authors: Chih-Chi Shih, 施至齊
Other Authors: Jin-Feng Uen
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/23368169266190071742