Understanding the Impact of Utilitarian and Hedonic Benefit on Satisfaction and Continuance Intention of Social Network Site: An Extended Expectation Confirmation Model
碩士 === 國立中山大學 === 資訊管理學系研究所 === 99 === Social network site (SNS) has been very popular with global Internet users since 2008, the amount of social network users grew very much. Based on some reasons, users enjoyed using social network site. However, whether the current users or new users will contin...
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94329195592220508029 |