Using Social Media as a Marketing Tool: A Content Analysis of Yahoo!Kimo EC-IC Competition
碩士 === 國立中山大學 === 傳播管理研究所 === 99 === Social media is a very important marketing channel for marketers. Marketing through social media can easily enhance the effects of viral marketing or accelerate the word-of-mouth effect. How small e-stores and startups that lack marketing resources conduct their...
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| Format: | Others |
| Language: | en_US |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78100224327765307197 |