Relationship among Experience marketing, brand imageand purchase intention- ASUS exhibition as an example
碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === Marketing and brand are that recent activities by enterprises can be seen the company create value through two major tools in the future. Schmitt (1999) proposed the term experience marketing, making marketing pay more attention to the purchasing experience of...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88311853869896969036 |