The Effects of Product Design on Brand Image,Perceived Value and Purchase Intention- An Empirical Study of Convenience Goods
碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === In recent years, Taiwan''s industries actively seeking industrial restructuring in the way of increasing added value to products. That makes many convenience goods brands appeared on the market, but consumer-related studies is scanty; and th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22444473166059610031 |