The influence of purchase intention and the willingness-to-pay on the fashion brand -- The moderation of product type.
碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === In recent years, there are several studies concerning brand and fashion. Nonetheless, there are few studies conducted on fashion brand which concerns embodying various industries. Without a doubt, brand value is the key factor of fashion industries success. Thi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31903136814197135508 |