The motivation to use and social presence affect the frequency of media use of Facebook users in Taiwan for a variety of the internet community media.

碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === The purpose of this study is to find the motivation to use of Facebook, the social presence of Facebook and the popular network media now, and verifying how the major motivations on Facebook and social presence on Facebook and the other popular network media af...

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Bibliographic Details
Main Authors: Yen-min Chen, 陳言旻
Other Authors: Iuan-yuan Lu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/43703277157836818993